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What is CRM

What is CRM and its types

Posted on November 30, 2023

Customer Relationship Management (CRM) is a type of management software that companies use to interact with their customers. There are many such software under CRM, which are used for Teaching and Special Purposes. Generally it is very easy to collect customer information through CRM.

Which includes customer name, number and e-mail ID etc. Customer relationship management software should be added to your business only after having complete information. Without education and knowledge, you will not be able to use the software much. Because of which the information about customer relationship management software will be limited. CRM should be integrated with the business only after a good strategy and operational plan.

Now if we say in simple words, what is CRM? CRM collects all the customer’s databases together and gives it to the Sales Team, due to which the Sales Team is able to know which customer is interested in which product. And whenever he buys any product from you, all its details get updated in the automatic software.

What is the full form of CRM?

The full form of CRM is CRM – Customer Relationship Management. Hindi name of CRM – Customer Relationship Management

Why is CRM important for your business?

If your business is growing slowly, then you need a strategy. You have many business objectives for selling products, but you always need updated information to grow your business.

In such a situation, you can use the CRM system for your customers. With the help of which you can see all the information related to your customer at one place. In which you can also see all the orders and old history of the customer.

Apart from this, you can also see the social media activity of your customers, what they like, what they don’t like, and much more with the help of CRM. Due to which it becomes easier for you to understand what changes you should make in your product, so that there is maximum lead generation in your business.

How many types of CRM Software are there? (Types of CRM Software)

CRM analyzes the data, whenever you need a customer report, it immediately collects all the data and provides it to you. Mainly three types of CRM are used in this entire process, which include Operational, Analytical and Collaborative. Let us know the complete information about them –

Types of CRM
operational
analytical
Collaborative

What does CRM System do?

Customer Relationship Management (CRM) finds your new customers and converts them into business. It organizes all the customer’s information in such a way that it keeps giving notifications to the customer from time to time. Due to which the relationship with the customer is maintained.

And it helps in growing the business faster. CRM system collects information related to customer’s website, phone number, email, and many other social media. CRM systems organize information to give you a complete record of individuals and companies. You can also know the complete information of the customer by entering his mobile number inside it.

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